The Rugby Football League are the governing body of the sport in the UK, covering Super League, the Challenge Cup, the England national team and more.
Marketing campaign, Advertising
Objectives & Goals
Sell more tickets for the 2017 Magic Weekend at St James’ Park
Month-long campaign in the run-up to the event via loverugbyleague.com channels
Display advertising on website
Magic Weekend themed social media content created to drive traffic
Solus mail shot to database
As the leading independent news publication in rugby league, Love Rugby League is an obvious choice for the RFL and their marketing campaigns. The objectives are simple here – sell tickets. As a digital-first business, and with full tracking available on everything from impressions, clicks and sales, working with us rather than the traditional media gives a clear report on ROI.
The proof is in the pudding. We have a highly-engaged rugby league audience, and so can give excellent brand awareness and results for any partners.
WIN: We have 5 pairs of tickets up for grabs to Magic Weekend across our channels. RT and like this post to enter. pic.twitter.com/y7x1BnmcD0
— Love Rugby League (@loverugbyleague) May 11, 2017