Case Study: Rugby Football League

Client Bio:

The Rugby Football League are the governing body of the sport in the UK, covering Super League, the Challenge Cup, the England national team and more.

Website:

www.rugby-league.com 

Services:

Marketing campaign, Advertising

Objectives & Goals

Sell more tickets for the 2017 Magic Weekend at St James’ Park

Campaign

Month-long campaign in the run-up to the event via loverugbyleague.com channels
Display advertising on website
Magic Weekend themed social media content created to drive traffic
Solus mail shot to database

Results

100% Complete
75% Complete
50% Complete

Comment

As the leading independent news publication in rugby league, Love Rugby League is an obvious choice for the RFL and their marketing campaigns. The objectives are simple here – sell tickets. As a digital-first business, and with full tracking available on everything from impressions, clicks and sales, working with us rather than the traditional media gives a clear report on ROI.

The proof is in the pudding. We have a highly-engaged rugby league audience, and so can give excellent brand awareness and results for any partners.

Social