Manchester Giants is a professional basketball team playing in the British Basketball League, the highest level of the sport in the UK. Its iconic brand dates back to the 1970s.
Media, marketing, commercial, website
Objectives & Goals
Drive revenue through sponsorship and fan-related initiatives
Manage the off-court operations of the club
Improve the club’s output and branding
New on-brand website and ticketing platform
Re-branded and enhanced social media channels
Introduced new sponsors and managed compliance
New revenue generating ideas, such as Own & Loan
The work for Manchester Giants initially was to focus on sponsorship, and attracting more commercial revenue to the club. It soon became apparent that a whole range of work was required across all of its off-court output.
We’ve left no stone unturned – ensuring professional branding across the club with a new website and re-branded social media channels; a revamped matchday programme in conjunction with the club’s design partners; new look e-mail marketing and generally improving fan communications.
As well as that, new sponsors have been found over the past three years and subsequently managed; new revenue streams have been opened up through a number of different ideas and we provided the club with its own ticketing platform, powered through the club website which enables it to maximise sales without having to pay fees to other providers.