The key to Premier League success could be simpler than it sounds – get sponsored by a technology company and avoid English sponsors.
I can tell you every single sporting event I have been to in my life.
People always react in a mixture of amazement and embarrassment – amazed that I can tell them, but embarrassed for me that I know.
A new project, mainly of love, sees me contributing blogs for a new site, Subbuteo Online.
Run by Stephen Hurrell – who interviewed me some seven years ago when the JDG business first started for Football Editorial – its aim is to help keep Subbuteo alive by providing regular content.
There are vast amounts of money in the world of sports sponsorship and an ever increasing number of brands, clubs and groups fighting for the same money.
In this blog, I’m going to provide some insight in to the methods I use to manage and activate sponsorships.