JDG Sport #7 – Why Warrington are setting the pace for club marketing in 2019
The latest episode of JDG Sport is a special one! I headed down to the Halliwell Jones Stadium to speak with Adam Leah, one of the masterminds behind Warrington Wolves’ superb social media content over the last 12 months.
Amongst other things, we chatted about small PR stunts, generating rivalries with other Super League clubs and using the club mascot, Wolfie, to increase publicity and boost ticket sales.
Check out the video below and don’t forget to visit JDG Sport every Wednesday for the latest in our weekly series.