JDG Sport #13 – Do sports clubs need monikers?

Are we living in a world where sports club monikers really matter?

With clubs like Warrington opting to disassociate themselves with their ‘Wolves’ brand on their social media channels, I wanted to explore whether Monikers are needed in the modern era of sport.

Take a look below, and don’t forget to keep an eye out for the latest JDG Sport video, coming every second Wednesday on-site, on our social channels and through YouTube.

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