York City Knights has turned to JDG Sport to lead it into a new era with a media and marketing campaign for the 2017 rugby league season.
Following a turbulent 18 months the club finds itself under new ownership, and chief executive Jon Flatman approached JDG due to its established channel in rugby league, Love Rugby League.
JDG Sport will focus on delivering an engaging and targeted media and marketing campaign for the City Knights, encompassing all of its digital channels, including the club website, social media, PR and match day coverage.
JDG Managing Director, James Gordon, said: “We have sponsored York in previous years and it is great to see that they are entering 2017 with some impetus.
“Though the stadium issues in York are well documented, it is a city that has fantastic potential for rugby league, and we look forward to helping deliver that success, primarily off the field but hopefully that can have an impact on the field too.”
JDG Sport, primarily through its Love Rugby League publication, has worked with a host of rugby league clubs, brands and sponsors, including Kingstone Press, Foxy Bingo, State of Mind, Warrington Wolves and Widnes Vikings.