How do you handle a complete rebrand without alienating the people who matter most?Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.
In this week’s episode of JDG Sport, I wanted to discuss ideas and execution. It isn’t always easy to turn your vision into reality, but sometimes it is better to attempt something and not execute it perfectly than to not try it at all.
With the spectrum of sports teams becoming ever wider and the market becoming more congested as the years go by, the importance of getting people to grounds is increasingly thrust into the spotlight. Here are some of the different ways clubs have used their online platform to boost ticket sales.
The latest episode of JDG Sport is a special one! I headed down to the Halliwell Jones Stadium to speak with Adam Leah, one of the masterminds behind Warrington Wolves’ superb social media content over the last 12 months.
Basketball is the most understated sport in the UK, boasting large participation numbers at high school age, but then experiencing massive drop offs in late teens and early adulthood.
Despite the clear interest in the sport, it also isn’t transferring itself in to support for the premier league in the UK, the British Basketball League, which comprises 12 franchise clubs from London to Manchester to Glasgow.
Having worked in basketball on two separate occasions, with Mersey Tigers in 2010-11 and more recently with Manchester Giants 2016-19, here are a few ideas garnered from my own experiences.
In this week’s episode of JDG Sport, I wanted to give some advice to Sports Journalists looking to break into the industry. We get a lot of students coming to us at both Love Rugby League and Planet Sport, and I wanted to give my views on what it takes to impress.