Author: James Messenger

Sports Marketing Watch #5

Could Connor McGregor's latest misdemeanour have wider implications for his global marketing appeal? How are sports clubs satisfying supporters' social content cravings? Here’s a round-up

Sports Marketing Watch #4

How are Eurosport trying to revitalise their digital product portfolio? Are data-driven graphics the best way to engage with new audiences? Here’s a round-up of

Sports Marketing Watch #3

Which sports marketing executive have Under Armour hired? How are MLB planning on cracking the UK market? Here’s a round-up of some of the exciting