JDG to run State of Mind media campaign for fifth year in a row

JDG Sport has been commissioned to run the media campaign for the successful State of Mind themed Super League round for the fifth successive year.

Our company will be responsible for ensuring the mental health charity’s exposure is maximised through a variety of online, written and broadcast media channels.

This year’s round takes place from June 8th to June 11th – Round 18 of Super League 2017.

The theme chosen by State of Mind this year is that of loss, and the campaign will run under the slogan ‘Let It Out’.

The games include Wigan’s first trip to Leigh Sports Village for a Super League encounter against Leigh Centurions, St Helens against Widnes and Leeds’ trip to Wakefield.

Other games see Huddersfield travel to Catalan, Castleford host Warrington and Salford face Hull.

Features with a range of rugby league personalities, including current and former players, are produced and distributed to a wide range of press contacts.

JDG managing director James Gordon said: “It is a privilege once again to be working with State of Mind on the media campaign.

“Rugby league is a leader in sport for its support of mental health, and as such it is a real pleasure to be able to speak to those involved and also to players who have embraced the State of Mind and mental fitness movement.

“There’s nothing more pleasing for a business than to work with the same people year in year out, because it is a testament to the work you have previously done, so for that I’d like to thank the team at State of Mind for choosing us once again.”

You can read our case study from previous State of Mind campaigns here.

State of Mind themed weekend confirmed

Following on from another successful Magic Weekend, Super League’s next themed weekend will be the State of Mind round in early June.

For a sixth successive year, Super League will devote an entire round of fixtures to JDG Sport’s client State of Mind, as it continues to lead the way in sport for its support of mental fitness.

This year’s round takes place from June 8th to June 11th, Round 18 of Super League 2017.

The theme chosen by State of Mind this year is that of loss, and the campaign will run under the slogan ‘Let It Out’.

The games include Wigan’s first trip to Leigh Sports Village for a Super League encounter against Leigh Centurions, St Helens against Widnes and Leeds’ trip to Wakefield.

Other games see Huddersfield travel to Catalan, Castleford host Warrington and Salford face Hull.

State of Mind co-founder and trustee, Malcolm Rae, said: “In line with State of Mind’s aims and commitment to preventing suicide, raising awareness, tackling stigma and promoting mental fitness, wellbeing and resilience, and signposting for timely support we have chosen ‘loss’ as the theme for this year’s campaign.

“Later this year, State of Mind Sport will be publishing practical guidance on a range of mental fitness and wellbeing topics including bereavement, anxiety and depression to inform and support the rugby league community and families.

“A sense of loss can have a significant impact on an individual. The loss may be a relationship, a job, income or in some circumstances a home. A bereavement or unexpected traumatic loss can have a major effect on individuals and families.

“The message is Let It Out, don’t bottle it in. And for others, let your mates know that you are there for them.

“We are privileged once again to be able to pass on our support and raise awareness of these issues through the vehicle of a themed Super League round.”

As per previous seasons, players and clubs will help to raise awareness of State of Mind in the build-up and during the round.

State of Mind trustees, volunteers and national health staff will be on hand at each game to provide advice and support to anyone that needs it.

More information on the impact that State of Mind has had on rugby league and its communities over the six years since its inception will be shared in the build-up to the themed round.

Currently, Leigh against Wigan is scheduled for Thursday night TV coverage, while Friday’s televised game that week is yet to be confirmed by Sky Sports.

  • Leigh Centurions v Wigan Warriors, Leigh Sports Village (Thurs, 8.00pm)
  • St Helens v Widnes Vikings, Totally Wicked Stadium (Fri, 8.00pm)
  • Catalans Dragons v Huddersfield Giants, Stade Gilbert Brutus (Sat, 6.00pm)
  • Castleford Tigers v Warrington Wolves, Mend-A-Hose Jungle (Sun, 3.30pm)
  • Salford Red Devils v Hull, AJ Bell Stadium (Sun, 3.00pm)**
  • Wakefield Trinity v Leeds Rhinos, Belle Vue (Sun, 3.00pm)

*One game due to be re-scheduled for Friday night TV coverage
**Expected to change

State of Mind teams up with Salford

Super League’s Salford Red Devils have released a special edition jersey for the Dacia Magic Weekend in partnership with State of Mind.

In its six years of existence the charity, a valued client of JDG Sport, has made giant strides in raising awareness of the issue of mental health in sport, and the Red Devils are hoping this jersey will help deliver the message of State of Mind to a mass audience at the Magic Weekend.

The team will wear the specially designed shirt at St James Park, Newcastle, against the Leigh Centurions.

State of Mind Trustee Secretary Phil Cooper said: “We want to get people talking about it. Our team of mental health and sport professionals deliver comprehensive education sessions at no cost throughout the UK in Super League, Championship and amateur clubs as well as colleges and community groups, aimed at raising awareness of mental health issues within sport.”

The partnership fits in the with the Red Devils Foundation’s brand new mental health programme, which is being launched in partnership with State of Mind and Rugby League Cares, and aims to make support easily accessible to people in the local area.

Salford Red Devils CEO Ian Blease said: “Mental health is really poignant issue in rugby league at the moment and I’m really pleased that as a club we are able to help raise awareness for a fantastic charity.

“Raging Bull have done another superb job with the design and I’m sure it will prove popular with our supporters.”

Hirsch story a reminder of the power of talking

As with many companies working in sport, JDG’s client portfolio covers a wide variety of different areas.

Our link-up with State of Mind to raise awareness of mental health issues, tackle stigma and signpost support to rugby league players and fans who do not access help is one which has focused our minds on those issues across sport as a whole.

Reaching out for help tends to be the biggest hurdle for people suffering with mental illness, which is why one particular story caught our eye this week.

Former NHL netminder Corey Hirsch had a long career at the pinnacle of ice hockey with the likes of New York Rangers and Vancouver Canucks, but it was also a time that was blighted by some deeply dark moments.

Hirsch shared his story with an in-depth post on The Players’ Tribune and it’s one which gives a fascinating insight into the troubles he had to endure.

Thankfully for Hirsch he appears to have safely navigated through his problems to emerge a stronger person, but it was the help of others that got him there.

The article was a reminder for us of the value of companies like State of Mind and the excellent work they do.

Hopefully Hirch’s story and others like it will inspire people to seek help if needed – remember, it really is good to talk.

(Image permission: B Bennett – Getty)