JDG to run State of Mind media campaign for fifth year in a row

JDG Sport has been commissioned to run the media campaign for the successful State of Mind themed Super League round for the fifth successive year.

Our company will be responsible for ensuring the mental health charity’s exposure is maximised through a variety of online, written and broadcast media channels.

This year’s round takes place from June 8th to June 11th – Round 18 of Super League 2017.

The theme chosen by State of Mind this year is that of loss, and the campaign will run under the slogan ‘Let It Out’.

The games include Wigan’s first trip to Leigh Sports Village for a Super League encounter against Leigh Centurions, St Helens against Widnes and Leeds’ trip to Wakefield.

Other games see Huddersfield travel to Catalan, Castleford host Warrington and Salford face Hull.

Features with a range of rugby league personalities, including current and former players, are produced and distributed to a wide range of press contacts.

JDG managing director James Gordon said: “It is a privilege once again to be working with State of Mind on the media campaign.

“Rugby league is a leader in sport for its support of mental health, and as such it is a real pleasure to be able to speak to those involved and also to players who have embraced the State of Mind and mental fitness movement.

“There’s nothing more pleasing for a business than to work with the same people year in year out, because it is a testament to the work you have previously done, so for that I’d like to thank the team at State of Mind for choosing us once again.”

You can read our case study from previous State of Mind campaigns here.

State of Mind themed weekend confirmed

Following on from another successful Magic Weekend, Super League’s next themed weekend will be the State of Mind round in early June.

For a sixth successive year, Super League will devote an entire round of fixtures to JDG Sport’s client State of Mind, as it continues to lead the way in sport for its support of mental fitness.

This year’s round takes place from June 8th to June 11th, Round 18 of Super League 2017.

The theme chosen by State of Mind this year is that of loss, and the campaign will run under the slogan ‘Let It Out’.

The games include Wigan’s first trip to Leigh Sports Village for a Super League encounter against Leigh Centurions, St Helens against Widnes and Leeds’ trip to Wakefield.

Other games see Huddersfield travel to Catalan, Castleford host Warrington and Salford face Hull.

State of Mind co-founder and trustee, Malcolm Rae, said: “In line with State of Mind’s aims and commitment to preventing suicide, raising awareness, tackling stigma and promoting mental fitness, wellbeing and resilience, and signposting for timely support we have chosen ‘loss’ as the theme for this year’s campaign.

“Later this year, State of Mind Sport will be publishing practical guidance on a range of mental fitness and wellbeing topics including bereavement, anxiety and depression to inform and support the rugby league community and families.

“A sense of loss can have a significant impact on an individual. The loss may be a relationship, a job, income or in some circumstances a home. A bereavement or unexpected traumatic loss can have a major effect on individuals and families.

“The message is Let It Out, don’t bottle it in. And for others, let your mates know that you are there for them.

“We are privileged once again to be able to pass on our support and raise awareness of these issues through the vehicle of a themed Super League round.”

As per previous seasons, players and clubs will help to raise awareness of State of Mind in the build-up and during the round.

State of Mind trustees, volunteers and national health staff will be on hand at each game to provide advice and support to anyone that needs it.

More information on the impact that State of Mind has had on rugby league and its communities over the six years since its inception will be shared in the build-up to the themed round.

Currently, Leigh against Wigan is scheduled for Thursday night TV coverage, while Friday’s televised game that week is yet to be confirmed by Sky Sports.

  • Leigh Centurions v Wigan Warriors, Leigh Sports Village (Thurs, 8.00pm)
  • St Helens v Widnes Vikings, Totally Wicked Stadium (Fri, 8.00pm)
  • Catalans Dragons v Huddersfield Giants, Stade Gilbert Brutus (Sat, 6.00pm)
  • Castleford Tigers v Warrington Wolves, Mend-A-Hose Jungle (Sun, 3.30pm)
  • Salford Red Devils v Hull, AJ Bell Stadium (Sun, 3.00pm)**
  • Wakefield Trinity v Leeds Rhinos, Belle Vue (Sun, 3.00pm)

*One game due to be re-scheduled for Friday night TV coverage
**Expected to change

JDG leads York City Knights’ campaign

York City Knights has turned to JDG Sport to lead it into a new era with a media and marketing campaign for the 2017 rugby league season.

Following a turbulent 18 months the club finds itself under new ownership, and chief executive Jon Flatman approached JDG due to its established channel in rugby league, Love Rugby League.

JDG Sport will focus on delivering an engaging and targeted media and marketing campaign for the City Knights, encompassing all of its digital channels, including the club website, social media, PR and match day coverage.

JDG Managing Director, James Gordon, said: “We have sponsored York in previous years and it is great to see that they are entering 2017 with some impetus.

“Though the stadium issues in York are well documented, it is a city that has fantastic potential for rugby league, and we look forward to helping deliver that success, primarily off the field but hopefully that can have an impact on the field too.”

JDG Sport, primarily through its Love Rugby League publication, has worked with a host of rugby league clubs, brands and sponsors, including Kingstone Press, Foxy Bingo, State of Mind, Warrington Wolves and Widnes Vikings.

Hull KR top social media league table of British sports teams

Despite being relegated from the Super League at the end of last season, Hull KR have been ranked top of the fourth annual 146-team Sport Social Media Index which grades British professional football, rugby and cricket teams according to performance by their official club channels.

Hull KR climbed from 29th last year to take the top spot, scoring an impressive 75.5 out of a possible 100, narrowly nudging Sheffield Wednesday (75.25) into second. Data for the Sport Social Media Index was analysed up to 1st September, 2016.

Yorkshire County Cricket Club is the first cricket team to secure a position in the top ten of the overall league table, ranking 6th this year, up from 128th the previous year.

Scottish Premiership side Ross County continued its impressive rise, climbing to 18th this year, up from 75th last year and having being bottom in both 2013 and 2014.

The annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but research from a team who looked at eight social media networks.

Four months in the making, the data was then analysed by a panel of three judges who presided over the final results, creating a league table which benchmarks social media success among professional British sports teams.

The Index, produced by social media agency Umpf – and partnered once again by William Hill – includes an overall table of all 146 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.

Rachel Clayton from Umpf, one of the Sport Social Media Index judges, said: “Hull KR achieved an excellent quantitative data score, largely due to high levels of on-page engagements in relation to the size of their social community.

“They demonstrated a tailored approach to both social media asset design and channel-specific content and produced excellent behind-the-scenes footage, such as exclusive Snapchat content. They are well-deserved winners of this year’s overall table.”

Michael Sheehan, Head of Social Media at William Hill, added: “Hull KR are a shining example of great community management. Through tailoring their content across all platforms, they have gained huge engagement scores when you consider the size of their communities.

“They clearly resonate with the local community and deliver more than just club news for their fans. They also engage with the local community both online and offline. A well-deserved winner of this year’s Index and great example for other clubs to follow.”