Cricket stars launch new diversity campaign

The biggest names in UK cricket came together to launch a brand new initiative ‘Cricket Has No Boundaries’.

The campaign is designed to showcase and celebrate the diversity of modern cricket in the UK, support the ECB’s aim for a game for everyone and mirror NatWest’s commitment to diversity and inclusion.

The powerful imagery featured in the ‘Cricket Has No Boundaries’ campaign uses authentic real-life examples of the breadth and range of participants in cricket across England and Wales.

At the heart of the campaign is a partnership with Chance to Shine, the charity that uses cricket to increase aspiration, promote social cohesion and create opportunities in diverse communities affected by youth crime and anti-social behaviour.

The campaign will be the first undertaken by NatWest, as it assumes its new role as Principal Partner of England Cricket. NatWest is the longest-standing sponsor of cricket anywhere in the world with a track record of nearly 40 years’ support for England’s national sport.

The Bank believes cricket is the most diverse and inclusive sport in England and Wales, offering access and opportunities to people of any age, gender, physical ability, sexual orientation, social or ethnic background.

People will be encouraged to pledge their support through a range of initiatives that will raise funds for Chance to Shine and will mobilise the Bank’s 60,000 staff and 16m customers.

New cricket consultancy set up in a flash

A new sports management consultancy, Flash Sports, has been launched with help from JDG Sport.

The new business represents cricketing talent from a number of overseas countries, including Zimbabwe, South Africa and India, and helps to place professional and high quality amateur players in the UK.

Its website, flashsports.co.uk, has been produced by JDG Sport, utilising many of the features and styling that is used for long-term JDG client, 9hockey.co.uk.

JDG Sport Business Development Director, Nick Gordon, is leading the new project.

He said: “Flash Sports is an exciting opportunity for all concerned and we are very much looking forward to helping the business grow.

“They already have excellent links to a number of well-known cricketers, such as former Zimbabwe captain Tatenda Taibu and IPL star Yusuf Pathan, and we will continue to work closely with them to maximise their online presence.”

Since launching, Flash Sports has also been chosen to help manage the Zimbabwe Academy cricket tour to England this summer. They will be assisting with fixtures, logistical arrangements and PR requirements.

The new website now has a specific section detailing the tour and additional news pages will help communicate latest information and results.