JDG Sport Shorts #3

A look at a few things in the world of sport and marketing that caught my eye this week.

Notts County fan engagement

I’ve known Sarah via Twitter for a couple of years, and she is really passionate about fan engagement and has done a great job at first Oxford United and now Notts County. The sort of marketing and fan engagement elements that she implements are often not noted by those at the top, or by anyone on a balance sheet, but their absence is noted as has been the case with Oxford since her departure.

In the modern age with so many alternative entertainment options for kids and families alike, clubs need to do more to engage with them. It’s no longer a case that people will just turn up.

The video above gives a great behind the scenes look and explanation of their latest project – I’d have gone with black and white walls though!

You can of course back Notts County and bet with William Hill online, top UK bookmaker ahead of this weekend’s games.


Sponsorship is vitally important, but really?

First of all, Sheffield Arena is my favourite place to watch hockey in the UK.

However, I was slightly taken aback when I saw a photo of the ice prior to the pre-season game against Manchester.

It’s great that so many companies want to get involved with sponsorship, but surely there’s better ways than this?!


Weight loss challenge for boxing club

Community sport is so important, and there are often battles with funding.

A very good friend of mine, Al Roskell, is aiming to raise £6,000 for Stockbridge Amateur Boxing Club in Liverpool by taking on a phenomenal 12 stone weight loss challenge.

“12 stone represents 12 rounds each being a milestone on my personal journey which will continue further to this being complete. Volunteers give up their time to coach children and adults alike 3 nights a week at different times at the Stockbridge village gym. Stocky A.B.C. makes a vital contribution to keeping young and older people fit and teaching fantastic discipline in a safe environment. Many young children and adults have gone on to great things further to attendance at the club. Including Rocky Fielding who is the current WBA inter Continental super middleweight champion as well as a former Commonwealth and English super middleweight champion. Costs are kept low for members as this gives an opportunity for everyone to partake in this great sport.”

To donate, click here.


And finally…

Is there a better name for a mascot in sport anywhere?

UCFB students using JDG as a springboard to success

Two UCFB students are gaining valuable work experience with JDG Sport, a leading independent provider of sport content and marketing services.

Dan Jones and Jay Karabel, who both study BA (Hons) Football Business & Marketing students, were granted the opportunity to work for JDG after the company approached UCFB looking for two students to help their client base.

Within JDG, Dan is responsible for finding clients and building working relationships, while Jay, pictured above, works with existing client Manchester Giants, with the aim of increasing the basketball side’s sponsorship revenue.

Speaking about the importance of investing time into work experience alongside his academic studies, Dan said: “I’ve had to put into practice the ideas I’ve taken from lectures, but seeing it in practice in the work place shows that there’s so much more to it.”

The last academic year saw Jay take part in a sales master class, run by successful businessman Ken Sharpe as part of the UCFB Complementary Curriculum. Speaking on how the class had better prepared him for this experience with JDG, Jay said: “Ken’s master class really helped me with my experience. It involved all areas of sales with a specific view into the sport industry. Certain approaches, persuasion strategies and closing skills were discussed in detail and that definitely better prepared me for my work with JDG Sports and Manchester Giants.”

Dan and Jay have future ambitions of expanding their own football businesses, with both currently in the process of kick-starting their companies. Dan runs Represent Soccer, which aims to help talented footballers fulfil their dreams of playing in America, while Jay is in the process of setting up Match Peak, which will offer non-league sides affordable performance analysis.

Asked how he has found the experience with JDG Sports so far, Jay said: “It has been really great because of how it has developed me personally and as a business and marketing student. I also hope to take the commercial skills into my business idea.”

Dan added: “It’s been an amazing experience! I’ve been given a free reign to shape my role to how I would like it. It’s made me even more passionate about running my own business and has given me plenty of new skills to do so.”

This story first appeared on the UCFB website.

New website launched for Manchester Giants

JDG Sport, in collaboration with Sportbox, is pleased to announce the launch of the new Manchester Giants basketball website, www.manchestergiants.com.

The exciting new website includes an online shop, which gives fans the facility to buy merchandise and tickets for the first time in one place.

Most importantly, the website has been built to match the club’s brand guidelines and ensure its marketing material is uniform across the board, both on and offline.

All existing news content was migrated over, while full player stats were also imported as part of the move.

The homepage slider enables the club to highlight its best and most important content, and there are new sections for the club’s junior and netball sections.

A fully responsive design means that the website is easy to use whatever platform you’re on – be it mobile, tablet or desktop.

Check out the new website at www.manchestergiants.com.

JDG Sport has developed websites for several clubs, including Braehead Clan, Swindon Wildcats and London Lions.

It founded the Sportbox platform, which now provides club websites for community and amateur sports clubs for free. For more information, visit websites.sportbox.co.

JDG to run State of Mind media campaign for fifth year in a row

JDG Sport has been commissioned to run the media campaign for the successful State of Mind themed Super League round for the fifth successive year.

Our company will be responsible for ensuring the mental health charity’s exposure is maximised through a variety of online, written and broadcast media channels.

This year’s round takes place from June 8th to June 11th – Round 18 of Super League 2017.

The theme chosen by State of Mind this year is that of loss, and the campaign will run under the slogan ‘Let It Out’.

The games include Wigan’s first trip to Leigh Sports Village for a Super League encounter against Leigh Centurions, St Helens against Widnes and Leeds’ trip to Wakefield.

Other games see Huddersfield travel to Catalan, Castleford host Warrington and Salford face Hull.

Features with a range of rugby league personalities, including current and former players, are produced and distributed to a wide range of press contacts.

JDG managing director James Gordon said: “It is a privilege once again to be working with State of Mind on the media campaign.

“Rugby league is a leader in sport for its support of mental health, and as such it is a real pleasure to be able to speak to those involved and also to players who have embraced the State of Mind and mental fitness movement.

“There’s nothing more pleasing for a business than to work with the same people year in year out, because it is a testament to the work you have previously done, so for that I’d like to thank the team at State of Mind for choosing us once again.”

You can read our case study from previous State of Mind campaigns here.