Case Study: State of Mind

Client Bio:

State of Mind Sport is a charity that harnesses the power of sport to promote positive mental health among sportsmen and women, fans and wider communities, and ultimately to prevent suicide.

Website:

www.stateofmindsport.org 

Services:

Media campaign, PR & outreach, Feature writing, In-depth interviews, Social media management

Objectives & Goals

Raise awareness of the State of Mind Super League round

Campaign

Created and distributed content to clubs and journalists
Hard-hitting features with Super League players
Set up media opportunities for BBC, Sky Sports, local radio and TV
Provided social media schedules and templates to promote the round
Liaised with clubs, governing bodies and press to maximise exposure

Results

100% Complete
75% Complete
50% Complete

Testimonial

State of Mind commissioned JDG Media to oversee and develop our Media Strategy for the annual raising awareness and tackling stigma campaign

We were delighted with his efforts and what he achieved on our behalf. The media coverage was comprehensive and included print, TV and radio and also innovative social media including facebook and twitter.

My colleagues and I were impressed with the quiet but assured manner in which he went about his work and how he readily kept us informed and reviewed progress

We are confident that the substantial media exposure achieved an increase in the likelihood of commercial support for our future campaigns.

We are happy to acknowledge the professional and high calibre outcomes achieved.

Malcolm Rae | State of Mind co-founder & trustee