There has been an uprising in “banter” on official club social media accounts in the past 12 months, no doubt trying to replicate the success AS Roma have had.
But this sits uneasy for me, as these are official voices of the clubs they represent.
Why tech equals success for Premier League shirt sponsors
The key to Premier League success could be simpler than it sounds – get sponsored by a technology company and avoid English sponsors.
How I’ve kept track of every live sports event I’ve ever been to
I can tell you every single sporting event I have been to in my life.
People always react in a mixture of amazement and embarrassment – amazed that I can tell them, but embarrassed for me that I know.
Keeping Subbuteo alive and flicking
A new project, mainly of love, sees me contributing blogs for a new site, Subbuteo Online.
Run by Stephen Hurrell – who interviewed me some seven years ago when the JDG business first started for Football Editorial – its aim is to help keep Subbuteo alive by providing regular content.
Managing sponsors and activation using Capsule CRM
There are vast amounts of money in the world of sports sponsorship and an ever increasing number of brands, clubs and groups fighting for the same money.
In this blog, I’m going to provide some insight in to the methods I use to manage and activate sponsorships.
Match day social media channels don’t make sense
Imagine building up a significant audience and then posting your most critical updates elsewhere.
